Case Study

The brand new Galaxy S23 was unveiled across the world on 1 February at the same time. A highly anticipated event for all lovers of smartphones, Samsung Turkey decided to partner with Awarion to peak interest across Istanbul. By using a live countdown with a few hours to go to

The Mercedes EQ series is an electric vehicle with cutting edge technology. Therefore the DOOH communication had to match that tech. We had a database of electric vehicle charging stations as well as our real time mobility data source to work out time of travel between a screen and the

To promote Red Bull Flugtag Istanbul 2019 and drive tune-ins to the livestream, Red Bull showed the action live in the creative followed by a CTA. Exposed viewers across the city punched in the easy to remember URL at unprecedented numbers. Click here to download Platform 161’s case study

By combining the responsive power of mobile rich media display ads and the branding strength of DOOH, detergent brand OMO was able to raise awareness around the importance of time spent with family. Online, we used single-question survey banners to ask parents “do you think you spend enough time with

Cadreon Turkey launches live traffic-targeted, programmatic DOOH campaign with multiple dynamic creatives for Toyota Hybrid cars Introduction The abundance of live data and increase in ad tech capabilities provides endless possibilities for brands that have a programmatic approach to media buying. Toyota’s latest campaign in Turkey with agency Universal

KnoKnorr is a brand that embraces the Ramadan spirit every year. In this month of sharing a table with many loved ones, Knorr wanted to connect with consumers in real-time across Istanbul. Awarion activated a Ramadan count down algorithm, which would increase ad delivery as the hour of ending the

MAC Turkey’s programmatic OOH campaign with Awarion optimised DOOH inventory in two malls based on store traffic and sales data. Check out the video for the results.

Unilever and their media agency, Mindshare, runs programmatic OOH campaigns with Awarion to identify the right audiences and moments for their many of their 20+ brands in Turkey. First party data, weather conditions, events and other data points drive their campaigns across three media owners and hundreds of screens. Video

HP’s Sprocket product is aimed at travel enthusiasts and students, as it’s the perfect companion for the snappy happy who like the feel of a printed photo. We used third party audience data from one of our providers, Blesh. The result was an automated campaign that was live