Awarion winner of the AdExchanger Awards Best Programmatic Out-of-Home Activation with Gavidigest campaign
We are thrilled to be chosen as the winner of the 2024 AdExchanger Awards Best Programmatic Out-of-Home Activation together with Havas, for our campaign for Gavidigest which involved dynamic countdown creatives.
Reckitt achieved a considerable sales uplift during the campaign period, directly attributable to our PDOOH campaign.
The campaign was
