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Awarion winner of the AdExchanger Awards Best Programmatic Out-of-Home Activation with Gavidigest campaignSep 27, 2024
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To promote Red Bull Flugtag Istanbul 2019 and drive tune-ins to the livestream, Red Bull showed the action live in the creative followed by a CTA.
Exposed viewers across the city punched in the easy to remember URL at unprecedented numbers.
Click here to download Platform 161’s case study on the campaign.
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