The Mercedes EQ series is an electric vehicle with cutting edge technology. Therefore the DOOH communication had to match that tech. We had a database of electric vehicle charging stations as well as our real time mobility data source to work out time of travel between a screen and the closest EV charging station.

The campaign would activate when the duration of travel would be below a certain length and if so, then include the duration in the creative (“it will take you 7 minutes to reach the nearest charging station which is at …”) after showing the EV charging station location(s) on a map.

This unprecedented campaign made it to the final of the AdExchanger Awards DOOH category.

An example creative displaying how long it will take to reach the nearest charging station based on real-time mobility data.

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