The IAB Turkey DOOH Webinar of 2022, sponsored by Awarion, was attended by advertisers, publishers and agencies mostly from Turkey, to a great response. We’re delighted to have supported such a great line-up that included representation from JCDecaux, Voodooh, L’Oreal, Omnicom Media Group, Turkcell and Universal McCann.

The full playlist can be found here, while we’re also sharing the sessions given by Awarion below, including the unveiling of the research by Awarion and UM AdScience on the power of dynamic creative in DOOH.

Creativity in DOOH with Alp Ayhan (CEO, Awarion) and Keith Nilsen (CEO, Voodooh).

Results of the Survey into Impact of Dynamic, Animated and Static Ads in DOOH Advertising, presented by Alp Ayhan (CEO, Awarion) and Can Özcan (Head of Insights, UM AdScience) [in Turkish].

Cross-channel Programmatic Buying and DOOH’s Place, with Taylan Koru (CDO, Universal McCann Turkey), Alp Ayhan (CEO, Awarion), Gürkan Kadık (Head of Sales, Turkcell AdPlus) and Gökçe Dönerkaya (Media Manager, L’Oreal Turkey).

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